RedditRecap is a once-weekly, human-crated email newsletter featuring some of the most interesting submissions from across Reddit.com. The idea was simple: we all enjoy interesting stuff and Reddit is where that kind of stuff exists.
Every week (typically on Sun nights) I'd comb through some of my favorite subreddits to find a 10-15 pieces to include in that week's edition. Click the image below to see a full email from Oct 2012.
There wasn't a business goal associated w/ this project, however I did want to substantiate that I could build a subscribership and that they would enjoy the emails. Below are stats for the email featured above. Opens in the +40% and clicks in the +50% ranges were typical.